UAE-BASED DMC BIN ALI TOURISM LLC BOLSTERS INDIA MARKETING DRIVE
The Voice of Chandigarh News
Bin Ali Tourism LLC, a UAE-based Destination Management Company (DMC) with over 14 years of experience operating in Dubai, has revealed a high-octane plan as part of its VISION 2030 growth strategy. The company has announced a strategic shift from India’s inbound focus centricity to a DMC capable of managing inbound and outbound from UAE. The company aims to now become a forerunner in the bespoke space of DMC’s operating in the UAE capable of managing multi-country inbound and outbound travel.
Furthermore, the plan envisages a deeper dive into tier 2 cities pan India by leveraging strengths built from tier 1 cities over the last decade. The company has announced its 2024 H2 (2nd half yearly) activities that include a VIP FAM tour for its best-performing trade partners from India into Dubai, followed immediately with participation at the upcoming 3-city India roadshow of Abu Dhabi Tourism, exhibiting at the maiden edition of Melange Expo (Mumbai) and running concurrently with the induction of a senior well-known tourism professional as a member of the Board of Directors.
Speaking on the occasion, Jeetu Frantz, Founder & Managing Director said, “India is a vibrant and resilient market that has a deep connection with UAE for business and leisure. Our deeper dive into Tier 2 cities is based on a robust strategy, built on the tested experience of over 14 years across Tier 1 cities. This is matched with our brand equity built locally in the UAE amongst hotels and attractions. In short, we are now capable of handling traffic from many Tier 2 cities with our well-heeled team of B2B sales and operations.”
Further commenting on the VIP FAM, Jeetu Frantz added “It was time to honour our top performing heroes of Bin Ali’s India B2B trade channel. Accordingly, we have invited 10 of our best performers on an exclusive FAM that includes indulging with a stay at Atlantis The Royal and One & Only One Zabeel, two iconic luxury properties in Dubai, UAE. The members of the FAM educational visit will further experience curated visits to Sea World, Qasr Al Wattan, and the Museum of Dubai. They will also have an opportunity to network with other Dubai stakeholder partners.
Mr. Kyp Charalambous, Vice President of Sales, at Atlantis Dubai, comments, “Bin Ali Tourism LLC has consistently demonstrated exceptional performance, and we value our continued partnership with them. Their VIP trade FAM visit showcases their dedication to fostering stronger ties with Atlantis Dubai, and we look forward to playing a key role in their ambitious expansion plans. We are excited to welcome an even greater influx of inbound visitors from India and other markets, further solidifying our shared commitment to excellence and growth.”
Jeetu Frantz, further added “Our 2030 strategic direction will be driven with the induction of a seasoned tourism professional onto the Board of Directors and fueled by expanding our business footprint not only within the UAE but to include GCC and beyond. We have made a major investment into our visa capacity, which is now geared to cater to the growth we anticipate. Further, we will be looking more closely at bilateral movement of passengers from East Africa and North America.”
