Indian Influencers Explore Russia on Exclusive FAM Trip Under the Mediaventure Program
The Voice of Chandigarh:
Two of India’s top travel influencers, *Indotrekker (Kailash Meena) and Rider Girl (Vishakha), recently embarked on an exciting **FAM trip to Russia, exploring **St. Petersburg and the Altai Region. The journey, which took place from **February 13th to 21st, 2025, was organized by *Tutu Travel Service (Russia) and supported by Pulkovo Airport and Big Altai (Tour Operator) as the main partners.
The trip, part of the *Mediaventure program, a collaboration between *Tutu Travel Service (Russia) and Tours Delite (India), aims to strengthen tourism ties between India and Russia through influencer-driven marketing. Following this initiative, Russian influencers will soon visit India to explore and promote Indian destinations among Russian travelers.
Tours Delite is a leading travel marketing and representation company that connects global tourism boards, DMCs, and hospitality providers with the fast-growing Indian outbound travel market.
Immersive Travel Experiences in Russia
The influencers, with over 1 million YouTube subscribers each, showcased their journey through immersive digital content, bringing attention to Russia’s rich culture, adventure experiences, and scenic beauty.
Trip Highlights:
St. Petersburg: The travelers experienced the city’s vibrant history, visiting iconic museums, historic landmarks, ice-skating venues, and the highest skyscraper in Europe—offering their audiences an exciting blend of heritage and modernity.
Altai Region: A nature and adventure-packed experience featuring *some of the most breathtaking natural wonders—from the snow-capped peaks of the Altai Mountains and rushing waterfalls to the frozen landscapes of the wilderness. The influencers also indulged in *hot water saunas, skateboarding, and winter sports, highlighting Altai as a premier destination for nature lovers and thrill-seekers alike.
Strategic Partnerships & Sponsors
The FAM trip was made possible by contributions from several key partners:
- Turkish Airlines – Travel partner
- Ivengo Hotel, Pinewood Hotel, Riverrun Hotel, Grand Chalet Altai Hotel – Accommodation partners
- Manzherok Ski Resort – Adventure and activities partner
- Satguru Tour Operator – Additional travel arrangements
Building Cross-Cultural Travel Connections
The Mediaventure program aims to create a bridge between the Indian and Russian tourism markets through influencer collaborations. By showcasing *undiscovered travel gems and immersive experiences, this initiative is expected to *increase Indian traveler interest in Russia and vice versa.
“This FAM trip marks an important step in promoting Russia as a year-round destination for Indian travelers,” said Mudit Mathur, Director of Tours Delite. “We are thrilled to collaborate with Tutu Travel Service (Russia) in this initiative. The upcoming visit of Russian influencers to India will further strengthen tourism ties between our countries.”
