Shining the Spotlight on Purposeful Engagement, Wellness, and Innovation at IT&CMA and CTW Asia-Pacific 2025
The Voice of Chandigarh
This year’s IT&CM Asia and CTW Asia-Pacific will present an expanded educational programme in partnership with leading industry thought leaders, that places a strong focus on well-being, sustainability, and purposeful engagement. Designed to inspire attendees to integrate these values into MICE and business travel planning, the event promises dynamic sessions and interactive experiences that go beyond traditional learning.
From Keynote to Roundtables: Engaging Content Focused on Business Travel and Wellness
Delegates can look forward to an enriching three-day conference featuring expert-led sessions that encourage innovation, resilience, and collaboration in the business events and corporate travel sectors. The agenda aligns with TCEB’s latest campaign “Meet Well” which advocates for mindful and rejuvenating travel experiences.
On 23 September, Noor Ahmad Hamid, CEO of PATA, will present Shaping the Future of Travel, touching on the global travel outlook, an essential topic in today’s rapidly evolving landscape where global events continue to shape travel behaviour for both personal and business trends. In addition, the Pulse Check: Well-Being in Events and Business Travel session will explore mindfulness as a strategic element in event design, delegate engagement, and travel programmes. Moderated by David Barrett, Consultant Events at The Slate, Phuket, the panel discussion will feature panellists like Bhummikitti Ruktaengam, President of The Sustainable Tourism Development Foundation Phuket; David Boucher, Chief Executive Officer of Bumrungrad International Hospital Phuket & Phuket Market; and Rubel Miah, General Manager of Mövenpick BDMS Wellness Resort Bangkok.
On 24 September, two thought leadership sessions will take centre stage. The first conference session, INSIDE MICE: Trends and Data for Strategic Decision-Making by the Global MICE Collaborative, will provide a data-driven global perspective on industry trends. The second session, Power of Collaboration: Building Stronger Connections for a Resilient Future by ICCA, will highlight the role of cross-sector alliances in fostering innovation and sustainable growth.
On 25 September, the discussion will shift to food as a wellness driver in Beyond Nutrition: Future Food, Personal Wellness & Sustainable Hospitality Ecosystems by Tastebud Lab. Through a special collaboration with CTW Asia-Pacific powered by GBTA, there will also be Meet the Corporate, an exclusive networking session designed to connect corporate travel buyers with suppliers. Another highlight is Corporate Travel World Exchange’s “Bleisure & Hush Trips: The Corporate Risk Dilemma”, featuring presentations, panels, and peer-to-peer exchanges on challenges and best practices.
In collaboration with leading universities, PATA will host a youth-focused session under the theme “Empowering the Next Generation of Tourism Leaders”. The programme aims to inspire future tourism professionals by equipping them with essential skills, including critical thinking, effective collaboration, and purposeful leadership. Designed to bridge academic learning with practical application, the session will prepare participants to tackle real-world challenges and thrive in the evolving global tourism landscape.
Fast-Track Connections Between Buyers and Exhibitors
To strengthen business opportunities, a new BizMatch and Meet segment will give buyers and exhibitors the chance to connect in quick, focused 5-minute meetings, designed to spark meaningful business conversations. This fast-paced format offers an efficient way to explore opportunities and build relationships in an engaging setting. The sessions will conclude with an exclusive networking break on the final day, allowing participants to reconnect and strengthen new partnerships before the event closes.
Pre-Event Tour
Lost Plate will host an exclusive pre-show food tour curated specifically for 20 confirmed buyers and members of the media. This immersive experience will take place in an artistic residential district of Bangkok, offering participants the opportunity to discover Thailand’s diverse regional cuisines.
The itinerary includes five culinary stops, featuring visits to an authentic local market and selected venues accessible by tuk-tuk and on foot through the area’s distinctive small alleys. The tour is designed to provide delegates with a deeper appreciation of the country’s rich gastronomic heritage ahead of the main event.
Additionally, TCEB will host a mindful escape to Bang Kachao, known as the “Bangkok’s Green Lung”. This wellness journey includes a scent-making workshop using local botanicals, followed by a guided exploration of Kled Forest with activities focused on conservation and community-driven sustainability efforts
