VisitBritain Appoints Ritu Varma as Country Manager for India

The Voice of Chandigarh News

VisitBritain, the national tourism agency for Britain, has appointed Ritu Varma as the new Country Manager for India.

In her new role, Varma will spearhead VisitBritain’s efforts to promote the UK as a leading travel destination for Indian tourists. She will work closely with industry stakeholders, travel trade partners, and key tourism bodies to enhance Britain’s brand appeal and strengthen market outreach.

India is one of the fastest-growing outbound tourism markets, and VisitBritain’s appointment reflects its commitment to deepen engagement and tap into the increasing demand from Indian travellers seeking unique experiences in the UK.

With her extensive experience in travel and destination marketing, Ritu Varma’s leadership is expected to boost Britain’s visibility in India and further drive visitor numbers in the coming years.