Smoke House Deli Launches the Smoke House Deli Members Club
An all-new program designed to make every visit rewarding, every ritual personal, and every guest celebrated.
The Voice of Chandigarh
Smoke House Deli has announced the launch of the Smoke House Deli Members Club, an intuitive loyalty program designed to create a smoother, more personalised dining experience. Built around the idea of celebrating every guest, the program offers personalised rewards designed to make dining more seamless and memorable.
Launching across Dehradun, Delhi, Mumbai, and Bengaluru, the Members Club introduces instant, thoughtful rewards tailored to guest preferences, moving away from traditional point-based systems to create a more engaging and personalised experience.
Making Loyalty Simple
The program has been designed to make rewards easy to access and effortless to redeem, ensuring guests enjoy more of what they love, whether they’re dining in or taking away their favourites. Now, guests are celebrated not just for what they spend, but for the things they love coming back for, time and again.
Enrolment is free for all guests via QR codes, during dine-in, or directly through the Smoke House Deli WhatsApp chatbot.
Rewarding Every Visit
- Tier-Based Rewards: Guests progress through Ivory (15% off), Ruby (20% off), and Noir (25% off) tiers, unlocking thoughtful benefits such as birthday surprises with premium bottles or cocktails, member-only days, exclusive tasting menus, and more. Each tier is designed to elevate the Smoke House Deli experience with meaningful touches that make occasions memorable.
- Persona-Based Rewards: Guests who keep coming back for their favourites, whether it’s pizzas, grills, pastas, burgers, breakfast specials, a glass of wine, or pitchers of sangria can look forward to milestone rewards that celebrate their dining rituals. The program recognises not just how much guests spend, but what they love most, offering rewards that feel familiar, intentional, and uniquely theirs.
“At Smoke House Deli, every guest has a story of favourite dishes, shared milestones, and simple everyday rituals. The Members Club is a way of expressing our gratitude to the guests who have shaped Smoke House Deli’s journey,” said Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd. “It goes beyond rewards, it’s about understanding what matters to our guests, personalising their experiences, and making every visit memorable. Whether it’s a quiet morning coffee, a favourite brunch, or a celebratory dinner with friends, the new loyalty program will make our members feel truly at home and part of the Smoke House Deli family.”
With the launch of the Smoke House Deli Members Club, the brand reaffirms its commitment to building lasting relationships with its guests, making each dining experience not just memorable, but uniquely rewarding.
