Asego Creates History with SmartEdge — Empowering Business Frontliners Nationwide

The Voice of Chandigarh | Travel Trade Reporter

While India has made significant progress in building awareness for travel assistance and protection, one major opportunity has remained largely untapped — empowering frontline professionals who directly influence a traveller’s decision at the counter.

Recognising this critical gap, Asego introduced SmartEdge — a first-of-its-kind certification initiative designed exclusively to enhance the skills, confidence, and revenue contribution of travel agency frontline professionals.

The nationwide programme focused on empowering counter staff with practical communication skills, smart cross-sell techniques, and in-depth knowledge of travel protection and assistance solutions — enabling agencies to unlock the growing ancillary revenue opportunity.

Highlighting the initiative, Dev Karvat, Founder & CEO, Asego, said:

“Frontline professionals are the backbone of the travel business. SmartEdge is our commitment to their growth — because when they succeed, the entire trade succeeds.”

Having already trained 3,500+ participants across 32 Indian cities, Asego SmartEdge marked a historic step towards building a stronger, future-ready Indian travel industry.