Indonesia Business Event Mart (IBEM) and Southeast Asia Business Events Forum (SEABEF) all set to boost Jakarta’s MICE landscape

The Voice of Chandigarh | Travel Trade Reporter

Indonesia is gearing up to energise its business events industry with the launch of the first-ever Indonesia Business Event Mart (IBEM), held in conjunction with the Southeast Asia Business Events Forum (SEABEF), positioning Jakarta as a rising hub for meetings, incentives, conferences, and exhibitions (MICE) in the region.

The event, which was organised through a strategic partnership between E&C Productions, TTG Events, and supported by the Republic of Indonesia’s Ministry of Tourism, aims to unite buyers and exhibitors from Indonesia and other international markets, creating a vibrant platform for industry growth and business exchange.

The inaugural edition is expected to host 250 buyers and 200 sellers, offering a vibrant marketplace where destinations, venue hotels, and event solution providers can connect with key decision-makers. The event is designed to deliver meaningful business opportunities while reinforcing Indonesia’s growing appeal as a competitive MICE destination.

With strong international air connectivity and its position as the capital city, Jakarta provides an accessible and strategic location for global and regional delegates. The event will be held at the Jakarta International Convention Center, located approximately 45 minutes from Soekarno-Hatta International Airport, ensuring ease of travel for participants.

Held alongside IBEM, SEABEF will serve as a regional platform for knowledge sharing and industry dialogue, bringing together policymakers, industry leaders, and associations to discuss trends, challenges, and opportunities shaping the future of business events in Southeast Asia. The co-location of both platforms creates a comprehensive experience—combining thought leadership with commercial engagement under one umbrella.

A curated post-show island-hopping tour will be organised for hosted buyer and media to explore some of Indonesia’s unique coastal attractions including Onrust Island and Macan Island. Hosted by Dinas Pariwisata dan Kreatif Ekonomi DKI (Jakarta Tourism and Creative Economy Office), the tour offers an immersive experience of the destination’s rich heritage and natural beauty, providing delegates with first-hand insights into Jakarta’s diverse tourism offerings beyond the city.

By integrating high-level discussions with business matching opportunities, IBEM and SEABEF together offer a compelling value proposition for delegates, driving stronger return on investment through both insights and tangible business outcomes.