Utah Expands India Footprint, Welcomes Sartha Global Marketing as New Tourism Partner

Utah is set to strengthen its presence in the rapidly growing Indian travel market with the appointment of Sartha Global Marketing as its new marketing agency in India.

The Voice of Chandigarh | Travel Trade Reporter

Following a competitive RFP process, Sartha Global Marketing has been selected to lead Utah’s marketing efforts in India, bringing a fresh vision and strategic approach to promoting the US state among Indian travellers.

The appointment marks an important new chapter in Utah’s India-market strategy, as the destination looks to deepen engagement with the Indian travel trade, strengthen destination awareness and unlock new opportunities in one of the world’s fastest-growing outbound tourism markets.

Sartha will work closely with Utah’s tourism industry partners to showcase the state’s diverse travel experiences and inspire Indian visitors to discover Utah as a year-round destination. With its iconic national parks, spectacular landscapes, outdoor adventures and wide range of experiences, Utah offers strong potential for experiential and nature-focused travellers from India.

The Utah Office of Tourism said Sartha presented a compelling vision and strong strategy to take Utah’s presence in India to the next level as the state continues to develop this important emerging market.

The tourism body also expressed its appreciation to AVIAREPS for its partnership and contribution to Utah’s growth in India. AVIAREPS played an important role in establishing Utah’s presence and reputation in the market, building valuable industry relationships and creating a strong foundation for the destination’s next phase of growth.

With Sartha Global Marketing now joining the Utah tourism team, the destination is poised to further expand its outreach across India and create greater opportunities for collaboration with travel advisors, tour operators, media and industry stakeholders.