ADTOI National Tourism Mart – Tripura Tourism Promo Fest 2024

A Landmark for Promoting Tripura as a Premier Tourism Destination

The Voice of Chandigarh-Travel Trade Reporter

The Association of Domestic Tour Operators of India (ADTOI) recently organized the Tripura Tourism Promo Fest-2024 in Agartala, marking a milestone in the efforts to position Tripura as a top-tier tourism destination. With the participation of approximately 80 ADTOI members from 16 states, the event served as a unique platform for tourism professionals, government officials, and industry leaders to explore the state’s vast tourism potential. The three-day fest, held with the support of the Government of Tripura and Tripura Tourism, showcased the state’s vibrant culture, historical richness, and natural beauty while fostering partnerships to expand domestic tourism.

Exploring Tripura’s Unique Attractions

Tripura, often referred to as one of India’s hidden gems, boasts a rich tapestry of attractions, including its tribal culture, historical landmarks, and lush landscapes. The Fest highlighted key destinations such as the iconic Unakoti rock carvings, the serene Nirmahal Palace, and the revered Matabari Temple. These attractions, combined with the state’s peaceful environment and improved connectivity under the Act East Policy, position Tripura as a compelling destination for both domestic and international travelers.

Strengthening Partnerships and Collaborations

During the event, ADTOI members engaged directly with local stakeholders, including artisans, entrepreneurs, and government representatives, to discuss strategies for boosting Tripura’s tourism industry. Business-to-business discussions provided insights into the state’s offerings and underscored the importance of collaboration in building sustainable tourism infrastructure. The Fest emphasized Tripura’s readiness to host visitors, supported by significant investments in connectivity, amenities, and marketing initiatives.

Voices of Visionary Leaders

Ved Khanna, National President, ADTOI “As the National President of ADTOI, I am thrilled to have witnessed the immense potential of Tripura as a tourism destination. This event was a significant milestone in our effort to promote regional tourism and ensure that Tripura gains the recognition it truly deserves on the national tourism map. With its rich cultural diversity, historical heritage, and pristine natural beauty, Tripura offers something for every traveler. Our role as tour operators is not just to sell destinations but to create meaningful experiences for travelers. We look forward to further collaborations with the government and local stakeholders to enhance infrastructure and connectivity, showcasing Tripura’s diverse attractions.”

Ashish Sehgal, Vice President and Chairman, National Growth Committee, ADTOI “Tripura is a hidden gem with immense potential to become one of India’s most sought-after travel destinations. The key to its growth lies in creating strong networks between tour operators, government bodies, and local stakeholders. Events like these allow us to explore opportunities and exchange ideas on enhancing visibility and infrastructure. Sustainable development, improved connectivity, and innovative marketing strategies are essential to driving significant growth for Tripura’s tourism industry.”

Concluding his address, Sehgal reaffirmed ADTOI’s commitment to working closely with Tripura’s government and local communities to elevate the state as a prime destination. “With improved connectivity and innovative marketing strategies, I am confident that Tripura will achieve significant growth in its tourism sector,” he stated. His vision and dedication resonate with ADTOI’s broader mission to promote regional tourism, making Ashish Sehgal not only a pivotal figure in Tripura’s tourism journey but also an advocate for sustainable and inclusive travel experiences across India.

P.P. Khanna, Immediate Past President, ADTOI “Tripura has long been a well-kept secret in the tourism world. This fest provided a unique opportunity to highlight the state’s rich cultural heritage and unexplored natural beauty. The government’s commitment to developing sustainable infrastructure and promoting local culture is vital for enhancing Tripura’s appeal. With collective efforts, we will see an exciting future for tourism in this beautiful state.”

The Vision of Tripura’s Leadership

Chief Minister Prof. (Dr.) Manik Saha, in his address during the National Travel Mart, outlined the government’s vision for boosting tourism in Tripura. He emphasized the state’s peaceful environment, ranking third lowest in crime rates among India’s 28 states, and its strategic position under the Act East Policy. “Tripura offers a unique blend of natural beauty and cultural diversity that we are eager to share with the world,” said Dr. Saha. He highlighted key projects, including the ₹37 crore Swadesh Darshan and Prasad initiatives, infrastructure upgrades at Nirmahal, Kasba, and Chabimura, and efforts to showcase the cultural heritage of Tripura’s 19 tribal groups.

Commitment to Sustainable Development

Tourism Minister Sushanta Chowdhury reiterated the government’s focus on sustainable tourism practices. “Our goal is not only to attract visitors but to create lasting benefits for local communities. We are making significant investments in infrastructure, enhancing connectivity, and collaborating with stakeholders to ensure tourism’s economic benefits reach every corner of the state. By showcasing our rich cultural heritage, natural beauty, and tribal traditions, we envision a prosperous future where tourism plays a pivotal role in Tripura’s economic growth and global recognition,” he said.

Strategic Initiatives for Tourism Growth

Tourism Secretary Uttam Kumar Chakma emphasized efforts to make Tripura more visible and accessible. “We are implementing strategic initiatives to enhance the state’s appeal while preserving its unique assets. By upgrading infrastructure, increasing connectivity, and promoting our diversity, from historical sites to natural wonders, we aim to position Tripura as a must-visit destination,” said Chakma. These initiatives, combined with participation in major travel expos, are designed to integrate Tripura into national and international tourism circuits.

Building an Ecosystem for Growth

Director of Tourism, Prashant Badal Negi, underscored the importance of a collaborative approach. “Tourism is not just about showcasing attractions but about creating an ecosystem that supports growth. We are working with tour operators, local entrepreneurs, and stakeholders to build infrastructure that ensures a seamless experience for tourists. From guided tours to lesser-known destinations, we are promoting a comprehensive tourism experience that highlights Tripura’s culture, heritage, and biodiversity,” said Negi.

Conclusion

The ADTOI Tripura Tourism Promo Fest-2024 was a resounding success, establishing a foundation for Tripura’s growth as a premier tourism destination. By leveraging its natural beauty, rich cultural heritage, and strategic investments in infrastructure, the state is poised to attract a diverse range of travelers. With continued collaboration between government bodies, tour operators, and local stakeholders, Tripura’s tourism sector promises a bright and sustainable future, contributing significantly to the state’s economic development and global recognition.