SEXUAL WELLNESS: THE NEW FRONTIER IN TRAVEL TRENDS
By H.C. Gera (Bureau Chief)
Sexual wellness is gaining momentum all over the globe. In the year 2024, the travel industry found the concept of sexual wellness a lucrative business in the travel market. According to experts in the field, the global market has touched $2 trillion and there is ample scope for expansion in the sexual wellness business. The travel industry has started pouring minds as to how to get advantage out of these new trends which are occupying a prime place in the industry.
Need-Based Solutions
In various parts of the world, the concept of sexual wellness is being considered the need of the hour and the generation. Several research papers suggest that millennials (born between 1981–1996) have less sex as compared to the previous generation or Gen X (born between 1965–1980). Likewise, Gen Z (born between 1997–2021) are also found to be engaging less in sexual activity due to more work stress and other reasons like social isolation and being away from parents and family in search of job prospects.
Sexual Satisfaction Among Couples
According to a scientific paper published in the International Journal of Indian Psychology by Ms. Sarah Carvalho, it is mentioned that “Sexual satisfaction has always been one of the primary motivators of human behavior.” It is a very influential aspect of our lives. It is a fact that hunger, thirst, and sex are the three basic biological needs of any reproductive species. But unfortunately, evolutionary behavior is seen among human beings, especially in the post-millennial era, because of certain socio-psychological factors. That is why now both Gen X and the millennial generation are trying to find and explore sexual wellness for making their lives more sexually active and interesting.
The travelers are hitting the road of tourism where they can interact with experts and rejuvenate their sex lives. This trend is not only limited to India but extends to other countries across the globe. Ananda in the Himalayas has a sexual reawakening programme where pleasure mapping to build relationships with their bodies and explore pleasure has remained the topmost agenda. Kerala state also has a very elaborative programme in sexual wellness in Sanjivani Ayurveda, where an expert team of sexologists claim to provide the best solutions for both men and women. At the same time, they have attached a disclaimer as well.
At the global level, Alicante, Spain, is becoming another frequented place where sexual wellness is on top of the charts for providing guidance to travelers to understand their sexual needs and their timely solutions.
Sex Toys in Vogue for Personal Use
The sex toy market has seen an unprecedented upward trend with business growth. The use of sex toys by young couples in the bedroom to seek personal pleasure is in vogue nowadays. This is the result of greater awareness due to various sexual wellness programmes run by different travel agencies. Now, masturbation among women is not considered a taboo. This was narrated by the users and the experts in the field on the condition of anonymity.
Less Sex, More Desire
Researchers and medical experts from renowned health institutions and medical colleges expressed their views that “Sex desire is more, but certainly the frequency of sex has reduced due to corporate work culture, late-night sitting or working, changes in lifestyles, and, of course, the redistribution of time.” The couples need to rejuvenate their lives through good nutrition and healthy foods, shunning all junk food, followed by hormonal therapy if required.
By and large, sexual health and wellness is no longer a taboo. The young generation is quite vocal about their sexual needs and is at the forefront of seeking pleasure. Travel for sexual wellness is surely a new and upcoming concept in the travel industry which will push the economic engine to boost business growth. Believe it or not, green shoots of success are already visible in this new business model.
The couples need to rejuvenate their lives through good nutrition and healthy foods, shunning all junk food, followed by hormonal therapy if required.
By and large, sexual health and wellness is no longer a taboo. The young generation is quite vocal about their sexual needs and is at the forefront of seeking pleasure. Travel for sexual wellness is surely a new and upcoming concept in the travel industry which will push the economic engine to boost business growth. Believe it or not, green shoots of success are already visible in this new business model.
