Tourism Australia launches iHeartRadio partnership in the United States

The Voice of Chandigarh | Travel Trade Reporter

Capitalising on the increase of podcast listeners in the United States, Tourism Australia has launched a strategic campaign partnership with iHeartRadio. The initiative features 30 second and 60 second ad spots voiced by the hosts of three podcasts: Calm Down, The Happiness Lab, and How to Money. Through the immersive ‘host-read’ format, the shows’ loyal audiences will hear the hosts’ personal travel memories throughout Sydney / Warrane, Tasmania, and Melbourne / Narrm. The partnership marks the first podcast campaign in the United States since the launch of ‘Come and say G’day’ chapter 2, bringing the ‘vacation’ that lasts a lifetime to life through audio.