Transforming Thai Tourism for Indian Travelers;  A Powerful Outlook by Siriges-A-Nong Trirattanasongpol, Director, TAT New Delhi

As the Director of the Tourism Authority of Thailand (TAT) in New Delhi, Ms. Siriges-A-Nong Trirattanasongpol has been at the forefront of fostering and strengthening the tourism relationship between Thailand and India. With her dynamic leadership and deep understanding of both markets, she has played a pivotal role in re-engaging Indian travelers, while shaping innovative strategies to cater to evolving travel trends. In this exclusive interview with The Voice of Chandigarh, Ms. Siriges-A-Nong Trirattanasongpol shares her insights on the future of Thai tourism, the emerging travel trends in India, and the initiatives that will continue to drive tourism between the two nations.

1. What inspired you to pursue a career in tourism, and what motivates you most in your role as the Director of TAT New Delhi?

I’ve always loved traveling and exploring new places, even something as simple as driving on newly constructed roads or visiting unfamiliar communities. My mother subscribed to the Tourism Authority of Thailand (TAT) magazine, and working with TAT was always a dream of mine. I believe tourism is not just about traveling; it’s a tool for promoting equality in the economy and education while fostering cultural exchanges. As Director of TAT in New Delhi, my main motivation is to help rebuild the Indian market. India was a crucial market for Thailand before the pandemic, and I am honored to serve in this role for such an important market.

2. How do you view the evolution of Indian tourism to Thailand in recent years, and what emerging trends do you see shaping this travel dynamic?

India has become a key source of tourists globally. Despite many competitors, our main challenge is self-improvement. Thailand continues to be a top destination for Indian tourists, and we’re focused on offering new destinations like Krabi and Chiang Mai to attract more visitors. Emerging trends include travelers seeking new, immersive experiences, such as the Mahanakhon SkyVerse in Bangkok. We are also catering to segments like solo female travelers and active seniors who want meaningful experiences.

3. How does TAT tailor its marketing strategies to appeal to different Indian tourist segments, such as young explorers, luxury travelers, and culture enthusiasts?

Thailand offers diverse experiences to suit every type of traveler. For young travelers, we emphasize adventure activities, hidden cafes, and exploring Thai cuisine, while also showcasing Thailand’s Indian community in ‘Phahurat’ or ‘Little India’. Culture enthusiasts can enjoy our rich history, especially in the northeastern region where Hindu sanctuaries reflect the deep ties between India and Thailand. For luxury travelers, Thailand offers proximity, affordable luxury, and experiences like yachting, helicopter tours, and Michelin Star dining. Thailand is an accessible luxury destination for Indian travelers.

4. How has Thailand’s tourism sector reinvented itself to cater to post-pandemic travel needs, particularly in terms of safety and hygiene?

Thailand has recovered quickly from the pandemic and is among the best in terms of safety and hygiene. We introduced the Amazing Thailand Safety & Health Administration (SHA) program, which ensures tourism businesses adhere to strict health and sanitation standards. This certification is crucial in building trust with travelers, particularly in the current environment, and continues to be practiced across all sectors to guarantee safety and security for visitors.

5. Could you highlight the key measures Thailand has implemented to ensure the well-being of Indian tourists, especially when traveling during uncertain times?

As mentioned earlier, Thailand’s SHA program is key to ensuring safety. We’ve also ensured that health and hygiene standards are maintained across all tourism sectors to make tourists feel secure. This continuous focus on safety during uncertain times builds confidence among travelers and ensures their well-being while they explore Thailand.

6. What are the most authentic cultural experiences that Indian visitors should prioritize when traveling to Thailand?

Two cultural experiences stand out—Songkran and Loi Krathong. Songkran, the Thai New Year festival celebrated in April, is full of fun, with water splashing and joyous celebrations. Loi Krathong, where Thai people float banana-leaf boats to thank the river goddess, offers a meaningful way to connect with nature. Both festivals are deeply rooted in Thai tradition and offer a chance to experience Thailand’s cultural richness.

7. How does TAT use digital tools and social media to engage with potential Indian travelers?

TAT has partnered with Indian influencers to create engaging content and participate in promotional campaigns with online travel agents. We actively use social media platforms like Facebook and Instagram to share new products and services. By maintaining a strong presence on these platforms, we ensure that both tourists and industry partners are kept informed and engaged with Thailand’s offerings.

8. What is the Amazing Thailand Grand Tourism and Sports Year 2025, and what initiatives will be featured under this campaign?

The Amazing Thailand Grand Tourism and Sports Year 2025 is a campaign designed to boost tourism through cultural and sporting events. It includes international sporting events like the SEA Games, MotoGP, and FIVB Women’s Volleyball World Championship. The campaign will encourage year-round travel with major festivals, exclusive travel experiences, and special privileges for tourists. The Sports Authority of Thailand will also promote Thai sports through events like the Muay Thai World Festival and Jet Ski World Series. This initiative aims to showcase Thailand’s diversity and hospitality while attracting visitors from around the world.

9. As a seasoned tourism expert, what is your favorite destination in Thailand, and why should Indian travelers prioritize it?

I love visiting small communities where I can learn about local life and taste authentic local food. While destinations like Krabi, Samui, and Chiang Mai are well-known, I also recommend visiting off-the-beaten-path places like Baan Na Ton Chan in Sukhothai, Baan Klong Klon in Samut Songkram, Baan Bang Taboon in Petchaburi, Baan Sapan in Nan which offer unique and meaningful experiences. For beach lovers, I suggest Bang Saen in Chonburi. These places provide a deeper, more authentic Thai experience that many tourists overlook, offering a more personal and enriching journey.