Victoria’s visitor economy to reach $57.2 billion in 2030
The Voice of Chandigarh | Travel Trade Reporter
New data from Tourism Research Australia (TRA) forecasts Victoria’s visitor economy will reach $57.2 billion in 2030, with total spend growing 22.2 per cent from 2025.
This growth is set to outpace GDP, inflation and population growth – a signal of positivity and optimism for Victoria’s visitor economy.
The data also shows:
- Total visitors to/within Victoria are projected to reach 133.1 million in 2030, growing 11.3 per cent from 2025.
- The domestic overnight visitor market is forecast to grow at 1.7 per cent annually, to reach 34.1 million visitors by 2030.
- International arrivals to Victoria are forecast to return to 2019 levels by 2027.
- China will remain the number one market for Victoria over the next five years, and India will continue to be important for Victoria, growing 30 per cent by 2030.
- All of Victoria’s top 15 markets are forecast to grow to 2030, but markets in Asia are forecast to experience higher growth compared to more mature Western markets.
- The State’s destination marketing activity and blockbuster events calendar continues to back our visitor economy growth, with 2026 shaping up to be a huge year.
The year kicks off at the Australian Open 2026 – a significant global platform to showcase the State’s vibrance and diversity. Melbourne and Victoria will be highly visible within the Melbourne Park precinct and global broadcast, with the State’s ‘Every bit different’ campaign integrated throughout the event and including content featuring our iconic Melbourne trams and the penguins.
Other highlights in this active year include the Cadel Evans Great Ocean Road Race, the Asia Pacific Incentives & Meeting Event (AIME) 2026, the First Regular NFL Season game in Australia to be played at the MCG, and the Australian Open Golf at Kingston Health.
Visit Victoria will continue to work collaboratively with our partners and industry to create and convert demand for our State’s extraordinary visitor experiences, as connect with Team Victoria on capability-building and training opportunities.
